
A set is more than a backdrop — it’s a character in the story.
Gus Ward –
Production Designer
With over 25 years of experience, Gus Ward brings visual worlds to life across commercials, music videos, and immersive content. Known for his sharp eye and hands-on approach, Gus is involved from the first sketch to the final shoot, ensuring every frame feels intentional, layered, and visually rich.
His work spans hundreds of campaigns and collaborations with leading directors, advertising agencies and global brands — creating everything from high-gloss car spots to stylized narratives and atmospheric environments. Whether building from the ground up or shaping the subtle details that tie a set together, Gus designs with story and impact in mind.
Every set is more than a backdrop — it’s a character in the story.